Available for new projects AI automation for Australian service businesses

Matthew Butera

AI systems that pick up the work your team should not have to.

Through Stacked Digital, I build AI receptionists, automations and websites that help service businesses respond faster, follow up properly and stop losing good opportunities. Built around the way your business already works.

Book a virtual coffee See what I build
Matthew Butera, Founder of Stacked Digital
Melbourne, Australia
The stack I build on
GoHighLeveln8nVapiSupabaseCloudflareStripeOpenAIClaudeMakeWordPressVercel GoHighLeveln8nVapiSupabaseCloudflareStripeOpenAIClaudeMakeWordPressVercel
500+
clients & subscribers
28
five-star Google reviews
5
brands in the Stacked ecosystem
BNI & Friends of Business
Proud member
01
The operator

Most people are still thinking about AI wrong.

They chase demos. I build systems.

Cool demo, useless system. That's most of what's out there.

Most automation projects fail before the build starts. They begin with a tool, not a clear view of where the work is getting stuck.

I start with the customer journey: the missed call, the slow reply, the follow-up that only happens when someone remembers. Then I design the smallest useful system to remove that friction.

That means less theatre, fewer disconnected apps and a system your team can actually run with. Meet the operator behind it

Success story video thumbnail
Before AI automation, I spent years getting real results for service businesses. A success story from that chapter, featured by Social Media College. Watch on YouTube ↗
Most people want more AI. What they need is a system that actually finishes the job.
Matthew Butera signatureMatt Butera
02
What I build

Practical AI, built to run without you.

Five systems that plug into how Australian service businesses already work, and quietly remove the leaks.

AI receptionists

Voice AI (Vapi) that answers every call, books the job, and never sleeps. Missed calls stop costing you money.

Workflow automation

n8n automations that kill repetitive admin and follow up every lead before it goes cold.

AI chatbots

Website and DM bots that qualify, answer, and book, in your voice, around the clock.

CRM systems

GoHighLevel builds that capture every lead and automate the follow-up, end to end.

48-hour AI websites

Unique, SEO-ready sites built fast with Stacked Forge, not another lookalike template.

Not sure what you need?

Start with a conversation. We map where you're leaking time and leads, then decide what's worth building.

Book a virtual coffee
The newsletter

The 5-minute AI edge.

Most AI advice is noise. Once a week I send one practical way to use AI in a real business. Plain English, real examples, no hype. Unsubscribe anytime.

No spam. One useful email a week.

Thanks, you're on the list.

03
The Stacked ecosystem

Five brands, one mission.

Make AI genuinely useful for real businesses, from done-for-you delivery to the platform and tools behind it.

Stacked Digital
Live

The AI automation agency for Australian service businesses. AI receptionists, voice AI, chatbots, CRM, and workflow automation, done for you, founder-led.

stackeddigital.com
Stacked Labs
Live

The white-label platform and infrastructure behind the systems, the GoHighLevel-powered engine that runs the automations, bookings, and CRM.

stackedlabs.io
Stacked Forge
In build

An AI website generator that builds unique, SEO-ready sites for service businesses in 48 hours, no templated sameness, real on-page SEO baked in.

Launching soon
Stacked Cue
Building in public

An AI appointment setter on a pay-per-show model. It books qualified appointments straight into your calendar, and you only pay when they actually show up.

Building in public
Stacked Echo
Live

An AI content engine that learns your voice from your own posts, then writes a month of on-brand content in minutes. Your voice, on repeat. It's the engine behind my own content.

echo.stackedlabs.io
04
Speaking & media

Get practical AI on your stage or podcast.

Available for podcasts, panels, and workshops on using AI in real businesses. Plain English, real client examples, zero theatre. Great for service-business audiences, founders, and local business groups.

Book me to speak Media enquiries
01 AI receptionists & voice AI for service businesses
02 Automating the admin: where AI actually pays off
03 Building in public: lessons from real client work
04 AI without the hype: what to use, what to ignore
05
Client proof

What clients say about working with Matt.

Real business owners sharing the systems, lead flow and founder-led support they experienced with Matthew Butera and Stacked Digital.

Femme Fitness Hub video testimonial

Femme Fitness Hub

How bringing Instagram, Facebook and email leads into one CRM made follow-up clearer, including a successful reactivation campaign.

Watch on YouTube
Kratos Fitness video testimonial

Kratos Fitness

A new gym’s first month: 30 leads in the first week and around 80 leads after a month, with a system to keep the team moving.

Watch on YouTube
Magnum Fitness video testimonial

Magnum Fitness

How automated processes supported stronger appointment show-up and sales conversion, with a reported 4× return on ad spend that week.

Watch on YouTube
Spartans Warrior Zone video testimonial

Spartans Warrior Zone

16 leads and 12 trial bookings in under a week, plus a straightforward look at the CRM, automation and ongoing communication.

Watch on YouTube
Proof

Don't take my word for it.

★★★★★5.0from 28 Google reviews
★★★★★

"He has a great ability to make complex AI and automation easy to understand, with real-world applications that can genuinely transform how a business runs."

M
Marcelle Foley
Google · 3 months ago
★★★★★

"Working with Matt has transformed my business and streamlined my operations to no end. Would recommend to anyone looking for help with the automation side of their business."

A
Allan Shields
Google · 3 months ago
★★★★★

"The stuff Matt and his team can do for your business will blow your mind. Their operations and AI knowledge will save you time and money."

S
Simon Warde
Google · 9 months ago
★★★★★

"If you're looking for someone genuine in AI automation and tech work, Matt from Stacked Digital is the one. He's helped us keep our business simple. Love your work, Matt."

S
Seshadri VS
Google · 9 months ago
★★★★★

"He completely redesigned and renovated our business website and we love the work. Incredibly patient, taking the time to ensure we were 100% happy before launching."

N
Nat Theodora
Google · 10 months ago
★★★★★

"Matt is genuinely passionate about automation and it really shows in how he approaches his work. Personable, easy to communicate with, and highly skilled."

B
Brighton Chinyemba
Google · 9 months ago

Read all 28 reviews on Google →

Worked with me? A 60-second video story would mean the world. Share yours →

06 · Let's talk

Let's map where AI can actually help.

No jargon. No hard sell. Just a straight conversation about where your business is leaking time and leads, and whether AI can fix it.

Book a virtual coffee
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